Why Do Some Companies Succeed While Others Don’t? What Are The Key Factors At The Root Of The Problem? Let’s Find Out

Why Do Some Companies Succeed While Others Don’t? What Are The Key Factors At The Root Of The Problem? Let’s Find Out Description:

The Challenge: Built to Last, the defining management study of the nineties, showed how great companies over time and how long-term sustained performance can be engineered into the DNA of an from the verybeginning. But what about the that is not born with great DNA? How can companies, mediocre companies, even bad companies achieve enduring greatness? The Study: For years, this question preyed on the mind of Jim . Are there companies that and long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a to from to great? The Standards: Using tough benchmarks, and his research team identified a set of elite companies that made the to great results and sustained those results for at least fifteen years. How great? After the , the -to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than the results delivered by a composite index of the world's greatest companies, including, and . The Comparisons: The research team contrasted the -to-great companies with a carefully set of comparison companies that failed to make the from to great. What was different? Why did one set of companies become truly great performers while the other set remained ?

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